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Swipe right on the perfect data and identity partnerSwipe right on the...
Originally appeared in AdExchanger Navigating the world of data and identity partners feels like scrolling through a dating app: a sea of options, but only a select few worth swiping right. To find...
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Sailing beyond the ordinary: How Experian and MMGY drove data-backed growth...
Setting sail For hospitality and travel marketers, understanding which marketing efforts lead to actual bookings can be a tidal shift. Windstar Cruises—renowned for its intimate yachts and...
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From appetizer to main course: A taste of 2025’s marketing trendsFrom...
Agencies, platforms, and marketers stand at the crossroads of transformation, as privacy regulations tighten, technology accelerates, and consumer behaviors evolve. Yet these challenges also present...
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The evolution of identity: A decade of transformationThe evolution of...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From the early days of basic direct...
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Five considerations for the future of innovation in data and identityFive...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
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Five steps retail media networks should consider when choosing a data...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a win-win-win for everyone involved....
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Navigating the multi-ID landscapeNavigating the multi-ID landscape
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies and IP addresses to...
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Experian and Snowflake: Creating more connectivity in programmatic...
After a six-month beta period, collaboration in Snowflake Data Clean Rooms using Experian’s offline or digital graph is now generally available for all clients. As part of this, Experian is excited to...
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Introducing Experian’s Collaboration in clean rooms offeringIntroducing...
At Experian, we power data-driven advertising through connectivity. Today, we’re excited to introduce our newest offering, which helps drive that connectivity: Experian’s Collaboration in clean rooms....
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How Cuebiq increased match rates amidst signal loss using Activity FeedHow...
Cuebiq’s mission, as an offline intelligence and measurement company, is to deliver the most accurate and reliable insights on how digital marketing efforts impact offline consumer behavior. This case...
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Six alternatives to third-party cookiesSix alternatives to third-party cookies
With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier, the emphasis shifts to forging...
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Understanding cookie deprecation and its impact on advertisingUnderstanding...
Third-party cookies have been the foundation of targeted advertising for a long time. Around 75% of marketers worldwide rely on third-party cookies, with approximately 42.2% of websites using them to...
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Case study: How Experian’s Graph strengthened MiQ’s Identity SpineCase study:...
In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era, strengthened its Identity Spine with...
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Experian’s Graph adds support for Unified I.D. 2.0 (UID2)Experian's Graph...
Cookies are leaving us, but that doesn’t have to mean performance has to. That’s why Experian is taking the steps needed to future-proof identity in our Graph, including adding Unified ID 2.0 (UID2)...
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5 Ways to Attract New Health Plan Members and Retain Existing Ones5 Ways to...
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and potential members ahead of open enrollment....
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Exploring data ownership and its role in advertising with MerkleExploring...
Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and discuss the importance of data ownership and the concept of...
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Experian’s identity resolution solution now available in AWS Clean...
Bridging disparate data in a fragmented world In today’s world, consumers engage with brands across multiple platforms, including social media, online marketplaces, in-store experiences, and customer...
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Syndicated audiences update: August 2023Syndicated audiences update: August 2023
Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll highlight some of these new audiences and how...
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Identity resolution: A key ingredient for success in data clean roomsIdentity...
The AdTech industry is buzzing with discussions about cookie deprecation and effective strategies to tackle it. One of the commonly suggested solutions is the utilization of clean rooms alongside...
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Maximize ad targeting with supply-side advertisingMaximize ad targeting with...
Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising has the potential...
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