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Introducing Experian’s Collaboration in clean rooms offeringIntroducing...
At Experian, we power data-driven advertising through connectivity. Today, we’re excited to introduce our newest offering, which helps drive that connectivity: Experian’s Collaboration in clean rooms....
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Experian and Snowflake: Creating more connectivity in programmatic...
After a six-month beta period, collaboration in Snowflake Data Clean Rooms using Experian’s offline or digital graph is now generally available for all clients. As part of this, Experian is excited to...
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Navigating the multi-ID landscapeNavigating the multi-ID landscape
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies and IP addresses to...
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Five steps retail media networks should consider when choosing a data...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a win-win-win for everyone involved....
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Five considerations for the future of innovation in data and identityFive...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
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The evolution of identity: A decade of transformationThe evolution of...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From the early days of basic direct...
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From appetizer to main course: A taste of 2025’s marketing trendsFrom...
Agencies, platforms, and marketers stand at the crossroads of transformation, as privacy regulations tighten, technology accelerates, and consumer behaviors evolve. Yet these challenges also present...
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Sailing beyond the ordinary: How Experian and MMGY drove data-backed growth...
Setting sail For hospitality and travel marketers, understanding which marketing efforts lead to actual bookings can be a tidal shift. Windstar Cruises—renowned for its intimate yachts and...
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Swipe right on the perfect data and identity partnerSwipe right on the...
Originally appeared in AdExchanger Navigating the world of data and identity partners feels like scrolling through a dating app: a sea of options, but only a select few worth swiping right. To find...
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