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Why a single customer view is the foundation for marketing success
Originally published in eMarketing & CommerceLike a house, a brand needs a solid foundation upon which it can acquire new customers, build relationships and sustain the intelligent interactions...
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#SuiteLife Awards: Brand’s recognition for exceptional customer experiences
Some of the world’s most progressive brands were honored by Experian Marketing Services for their exceptional, customer-first marketing campaigns. The inaugural #SuiteLife Awards recognizes marketing...
View ArticleOvercome these 3 common data barriers for mobile marketing success
Originally published in iMedia Connection.How to turn mobile data barriers into mobile marketing success As brands work to be more customer-centric, mobile has become one of the most critical channels...
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Top 3 themes from #EMSSUMMIT
Two weeks ago, hundreds of marketers gathered in Las Vegas for our annual, three-day Client Summit. Throughout the inspiring sessions and endless networking opportunities, there were a few lessons that...
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What role does the Chief Data Officer play?
As marketers, we all want to better leverage data to understand our customer and provide them with the best possible experience. It not only better serves our clients, but is ultimately more profitable...
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43 actionable stats to move your marketing forward
Our award-winning, annual Digital Marketer Report has a lot of great information to help you intelligently interact with customers across channels and it can be a lot to digest. In a series of posts...
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Linkage: Telling a consistent cross-channel brand story
With media channels constantly expanding and Americans more connected than ever, consumers can interact with brands whenever, wherever and however they want. For marketers, this can present a...
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How contextual marketing affects your strategy
Originally published in iMedia Connection.In one of my college communication courses, the professor began every semester by writing C=f(p) on the blackboard — communication is a function of perception....
View ArticleDeliverability impacts more than inability to communicate with subscribers
We recently completed our 2015 email data quality trends research with 200+ research participants who came from a variety of company sizes and industries. The research study to took a comprehensive...
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Citi’s Head of Digital Marketing talks financial services challenges
Last week, The Strategy Institute hosted an event for digital marketers in the Financial Services industry. More than 200 attendees met at the second annual Digital Marketing for Financial Services...
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Using addressable advertising to supercharge campaigns
This article is an excerpt from Experian Marketing Services’ 2016 Digital Marketer Report. Download the full report to discover more insights and trends for the upcoming year!Achieve maximum impact...
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A new data management role: The Chief Data Officer
This article is an excerpt from Experian Marketing Services’ 2016 Digital Marketer Report. Download the full report to discover more insights and trends for the upcoming year!The Chief Data Officer is...
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A crawl, walk, run approach to real-time decisioning
This article is an excerpt from Experian Marketing Services’ 2016 Digital Marketer Report. Download the full report to discover more insights and trends for the upcoming year!When marketers think of...
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Predictive analytics: A return to fundamentals
This article is an excerpt from Experian Marketing Services’ 2016 Digital Marketer Report. Download the full report to discover more insights and trends for the upcoming year!These days, people are...
View Article5 musings on mobile space
We interview Justin Orgel, Director of Strategic Services at Experian Marketing Services to hear his take on the mobile space and the year ahead.Q: What excites you most about the mobile space?JO: I,...
View ArticleAccurate email address means actionable insights
Incorrect data, especially an invalid or incorrect email address for a customer, has huge potential for lost revenue. For many organizations, email is the hub of the marketing strategy. An email...
View ArticleUncover hidden opportunities within your email list base
As marketers continue to examine the effectiveness of new channels and devices to incorporate into their marketing mix, your email list remains a key ingredient. Whether being used as a personal...
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Managing consumer identities with a single customer view
This article is an excerpt from Experian Marketing Services’ 2016 Digital Marketer Report. Download the full report to discover more insights and trends for the upcoming year!Remove the divisions...
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Marketing attribution: You don’t have to compromise
This article is an excerpt from Experian Marketing Services’ 2016 Digital Marketer Report. Download the full report to discover more insights and trends for the upcoming year!Cross-channel marketing...
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How Mobile Location Data Can Help Retailers Shape Their Re-Opening Plans
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still working towards their customer loyalty goals in Q1 of 2020,...
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