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Data: The Retailer’s Key to Reopening
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home orders put in place, a shift to work from home for many, major...
View ArticleClik here to view.
5 Ways to Attract New Health Plan Members and Retain Existing Ones
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and potential members ahead of open enrollment....
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5 Ways to Create a Positive Customer Experience in the New Normal
These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy holiday season. And with consumers being more and more discerning...
View ArticleClik here to view.
4 Ways QSRs Can Create a New (Even Better) Customer Experience
QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and other innovations that...
View ArticleClik here to view.
Q&A: Experian’s President of Marketing Services Named a Notable Marketing...
At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust and establish a human connection with...
View ArticleClik here to view.
How to Operationalize Customer Personas and Enable Brand Growth Potential
Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of the customer and guidance...
View ArticleClik here to view.
How Consumer Packaged Goods Companies Can Leverage Third-Party Data to...
Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer Packaged Goods (CPG) companies face a challenge when utilizing this...
View ArticleClik here to view.
Data’s new era of trust and collaboration
Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are leading to a fundamental shift in the way that...
View ArticleClik here to view.
How Mobile Location Data Can Help Retailers Shape Their Re-Opening Plans
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still working towards their customer loyalty goals in Q1 of 2020,...
View ArticleClik here to view.
Data: The Retailer’s Key to Reopening
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home orders put in place, a shift to work from home for many, major...
View ArticleClik here to view.
5 Ways to Attract New Health Plan Members and Retain Existing Ones
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and potential members ahead of open enrollment....
View ArticleClik here to view.
5 Ways to Create a Positive Customer Experience in the New Normal
These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy holiday season. And with consumers being more and more discerning...
View ArticleClik here to view.
4 Ways QSRs Can Create a New (Even Better) Customer Experience
QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and other innovations that...
View ArticleClik here to view.
Q&A: Experian’s President of Marketing Services Named a Notable Marketing...
At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust and establish a human connection with...
View ArticleClik here to view.
How to Operationalize Customer Personas and Enable Brand Growth Potential
Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of the customer and guidance...
View ArticleClik here to view.
How Consumer Packaged Goods Companies Can Leverage Third-Party Data to...
Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces a challenge when utilizing...
View ArticleClik here to view.
Data’s new era of trust and collaboration
Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are leading to a fundamental shift in the way that...
View ArticleClik here to view.
Is Advanced TV the answer to today’s sonic boom?
Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s Senior Vice President and General Manager of Advanced Media and...
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Guest post: How third-party data can help auto advertisers navigate key...
As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to research by Cox...
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Time to think about next year’s strategy for the Big Game? Here’s what you...
This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than $5 million for thirty seconds. Yes, the...
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