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‘Tis (always) the season for audience optimization'Tis (always) the season...
As summer fades, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we can’t just copy-and-paste our plans. With each passing year, the media...
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It’s time for ad buying to evolveIt’s time for ad buying to evolve
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there were specific campaigns for direct mail, email, TV, social media, banner...
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What is marketing data science and why does it matter in advertising?What is...
Companies use data science to understand large data sets surrounding their customer base. With this information, a business can discover what is and isn’t working in their marketing tactics and take...
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Maximize ad targeting with supply-side advertisingMaximize ad targeting with...
Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising has the potential...
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Identity resolution: A key ingredient for success in data clean roomsIdentity...
The AdTech industry is buzzing with discussions about cookie deprecation and effective strategies to tackle it. One of the commonly suggested solutions is the utilization of clean rooms alongside...
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Syndicated audiences update: August 2023Syndicated audiences update: August 2023
Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll highlight some of these new audiences and how...
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Experian’s identity resolution solution now available in AWS Clean...
Bridging disparate data in a fragmented world In today’s world, consumers engage with brands across multiple platforms, including social media, online marketplaces, in-store experiences, and customer...
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Exploring data ownership and its role in advertising with MerkleExploring...
Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and discuss the importance of data ownership and the concept of...
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5 Ways to Attract New Health Plan Members and Retain Existing Ones5 Ways to...
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and potential members ahead of open enrollment....
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Experian’s Graph adds support for Unified I.D. 2.0 (UID2)Experian's Graph...
Cookies are leaving us, but that doesn’t have to mean performance has to. That’s why Experian is taking the steps needed to future-proof identity in our Graph, including adding Unified ID 2.0 (UID2)...
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Case study: How Experian’s Graph strengthened MiQ’s Identity SpineCase study:...
In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era, strengthened its Identity Spine with...
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Understanding cookie deprecation and its impact on advertisingUnderstanding...
Third-party cookies have been the foundation of targeted advertising for a long time. Around 75% of marketers worldwide rely on third-party cookies, with approximately 42.2% of websites using them to...
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Six alternatives to third-party cookiesSix alternatives to third-party cookies
With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier, the emphasis shifts to forging...
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How Cuebiq increased match rates amidst signal loss using Activity FeedHow...
Cuebiq’s mission, as an offline intelligence and measurement company, is to deliver the most accurate and reliable insights on how digital marketing efforts impact offline consumer behavior. This case...
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Introducing Experian’s Collaboration in clean rooms offeringIntroducing...
At Experian, we power data-driven advertising through connectivity. Today, we’re excited to introduce our newest offering, which helps drive that connectivity: Experian’s Collaboration in clean rooms....
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Experian and Snowflake: Creating more connectivity in programmatic...
After a six-month beta period, collaboration in Snowflake Data Clean Rooms using Experian’s offline or digital graph is now generally available for all clients. As part of this, Experian is excited to...
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Navigating the multi-ID landscapeNavigating the multi-ID landscape
Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies and IP addresses to...
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Five steps retail media networks should consider when choosing a data...
Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a win-win-win for everyone involved....
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Five considerations for the future of innovation in data and identityFive...
Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...
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The evolution of identity: A decade of transformationThe evolution of...
Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From the early days of basic direct...
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